Peak Realty Chicago

The public face of the brokerage, organized around the three things visitors actually arrive to do: rent, buy, or sell.

• Rebuilt the main brokerage site around Rent, Buy, and Sell journeys.
• Connected property search directly to the live listing feed so inventory was never stale.
• Supported team, market-insight, testimonial, and contact content alongside the search experience.

An API integration pulling active listings from the MLS into both the website and the CRM on a recurring sync, covering a portfolio of more than 14,000 properties.

• Built a recurring sync between the MLS API, the public website, and Zoho CRM.
• Mapped listing fields, media, and status changes so records stayed consistent across all three surfaces.
• Exposed filters for address, bedrooms, bathrooms, and rent-or-buy against a clustered map view.

A purpose-built system connecting clients, brokers, property owners, accounting, and payouts: the record of how the business actually operated.

• Modeled the real relationships between renters, properties, agents, and the company.
• Consolidated brokerage and property-management operations into one integrated environment.
• Connected the operational record to accounting, HR, project, and marketing functions.

A mobile app that let agents work listings, leads, contracts, and rental workflows from the field instead of returning to a desk.

• Delivered a live property feed to agents on mobile.
• Supported on-the-go lease processing and contract handling.
• Kept field activity synchronized with the CRM and the transaction pipeline.

An end-to-end pipeline covering the renter, property, agent, and company relationships, with automatic document generation, multi-party approvals, and disbursement notifications.

• Automated generation of transaction documents from the operational record.
• Routed multi-party approvals in sequence rather than by email chain.
• Triggered disbursement notifications once approvals cleared.

An automation that links a new support ticket to its CRM contact and deal, branches on deal value, re-checks whether the ticket is still open after a delay, and escalates by email and chat if it is.

CRM, Books, People, Projects, and Social configured as one operating environment, with role-based permissions, lead capture, campaigns, and client communication.

Consolidated owner, renter, lead, and operational records out of disconnected systems and into the new integrated platform.

A dedicated marketing site for a Ravenswood apartment property, presenting floor plans, amenities, neighborhood context, and tour scheduling.

Historical work record. The property is now marketed by a later leasing provider, so the current live site does not reflect this build.

A marketing site for an Old Town development, built to present the building and route prospective residents toward an enquiry.

Historical work record. The property is now marketed under a different name and no original domain has been recovered.

A property experience for a downtown Chicago studio and one-bedroom building delivered through the Peak engagement.

Historical work record. The current site includes tooling that likely postdates this engagement.

A YouTube channel and virtual-tour program launched during the 2020 shutdown, keeping properties viewable and the sales pipeline moving when in-person showings stopped.

Led the organization-wide transformation end to end: scope, sequencing, vendor and developer coordination, testing, rollout, and training across brokerage and property-management teams.