Peak Realty Chicago
The organization
Peak Realty Chicago is a Chicago brokerage operating inside a broader property-management environment, with an internal listing portfolio spanning more than 14,000 properties.
The challenge
The brokerage ran on disconnected parts: listings in one place, leads in another, transactions and commission payouts handled by hand. The goal was a single connected operation from the moment a renter finds a property to the moment an agent gets paid.
What I delivered
The public face of the brokerage, organized around the three things visitors actually arrive to do: rent, buy, or sell.
- Rebuilt the main brokerage site around Rent, Buy, and Sell journeys.
- Connected property search directly to the live listing feed so inventory was never stale.
- Supported team, market-insight, testimonial, and contact content alongside the search experience.
- An API integration pulling active listings from the MLS into both the website and the CRM on a recurring sync, covering a portfolio of more than 14,000 properties.
- Built a recurring sync between the MLS API, the public website, and Zoho CRM.
- Mapped listing fields, media, and status changes so records stayed consistent across all three surfaces.
- Exposed filters for address, bedrooms, bathrooms, and rent-or-buy against a clustered map view.
A purpose-built system connecting clients, brokers, property owners, accounting, and payouts: the record of how the business actually operated.
- Modeled the real relationships between renters, properties, agents, and the company.
- Consolidated brokerage and property-management operations into one integrated environment.
- Connected the operational record to accounting, HR, project, and marketing functions.
- CRM and automation deployed across the commercial operation, connecting customer records to marketing and service activity.
- Led the organization-wide transformation end to end: scope, sequencing, vendor and developer coordination, testing, rollout, and training across brokerage and property-management teams.
An end-to-end pipeline covering the renter, property, agent, and company relationships, with automatic document generation, multi-party approvals, and disbursement notifications.
- Automated generation of transaction documents from the operational record.
- Routed multi-party approvals in sequence rather than by email chain.
- Triggered disbursement notifications once approvals cleared.
An automation that links a new support ticket to its CRM contact and deal, branches on deal value, re-checks whether the ticket is still open after a delay, and escalates by email and chat if it is.
Consolidated owner, renter, lead, and operational records out of disconnected systems and into the new integrated platform.
A mobile app that let agents work listings, leads, contracts, and rental workflows from the field instead of returning to a desk.
- Delivered a live property feed to agents on mobile.
- Supported on-the-go lease processing and contract handling.
- Kept field activity synchronized with the CRM and the transaction pipeline.
A dedicated marketing site for a Ravenswood apartment property, presenting floor plans, amenities, neighborhood context, and tour scheduling.
Historical work record. The property is now marketed by a later leasing provider, so the current live site does not reflect this build.
A marketing site for an Old Town development, built to present the building and route prospective residents toward an enquiry.
Historical work record. The property is now marketed under a different name and no original domain has been recovered.
A property experience for a downtown Chicago studio and one-bedroom building delivered through the Peak engagement.
Historical work record. The current site includes tooling that likely postdates this engagement.
A YouTube channel and virtual-tour program launched during the 2020 shutdown, keeping properties viewable and the sales pipeline moving when in-person showings stopped.