Identity work that has to survive contact with the real world.
A mark is easy. A mark that still works on a business card, a 30-page catalog, a shipping box, and a phone screen is the actual job. I design identity systems and the material that comes after them: the flyers, the packaging, the apparel, the sales collateral. That is usually where a brand either holds together or falls apart.
19 projects12 organizations
Tools & methods
Adobe IllustratorPhotoshopInDesignFigmaSketchLogo systemsTypographyBrand guidelinesPrint productionPackagingCatalog layoutApparel graphics
44 identity systemThe mark and visual system carrying the platform across product, storefront, merchandise, and social surfaces.Forty Four merchandise lineAn apparel and accessory range: t-shirts, sweatshirts, hoodies, windbreakers, beanies, hats, bags, designed and published through the platform's own commerce.Windy City Cigars catalogA full print catalog presenting the product range for sales and promotional use, produced alongside the e-commerce work so the two told the same story.Windy City Cigars promotional printRecurring promotional print supporting campaigns, seasonal offers, and the catalog release.Qwaaq promotional designPromotional material for the operating company alongside the consumer-facing brand work.Click N GoBrand mark and business card system for a service business.Into The MountainsA site for a cultural project sharing its name with a track from KΛREN, presenting the work and its accompanying exhibit.Les VegasEvent promotional print designed to work as both information and a memorable physical artifact.We Are All Survivors identityThe mark and visual language behind the project's central message.NISI MEMBRAA web presence for a cultural and event project, built alongside its print identity.Paint Hair StudioAn identity system for a hair studio, built to work across signage, social, and print.MBL basketball flyerPromotional print for a basketball league.Kashmir packagingProduct packaging design for a consumer good: the physical artifact a customer actually holds, designed to work on a shelf and in a product photograph.Kashmir promotional printPromotional flyers and sales material supporting the brand across retail and consumer channels.Roman SokolovBusiness card system delivered as part of the studio's small-business identity work.SEED identity systemMark and visual system work for the studio itself, developed across several directions.Personal identityMiro's own mark, used across the studio and portfolio work.Apparel & merchandise conceptsClothing and merchandise concepts developed across the studio's graphic identities.ØLSTEN BrandingThe artist mark and its variants, carrying the project across releases, video, merchandise, and platform presence.