Connecting the work a business does to the people who need it.
Marketing goes wrong when it is disconnected from what the business can actually deliver. I work on the whole path instead of one piece of it: how people find you, what they understand when they arrive, what happens to the enquiry, and whether anyone can tell what worked. That has meant search and paid ads for a national retail brand, marketplace expansion for a product business, and audience building for independent artists.
7 projects5 organizations
Tools & methods
SEOGoogle AdsEmail marketingSocial mediaAmazoneBayMarketplace operationsCampaign reportingGoogle AnalyticsLead routingConversion journeysContent strategy
Audience & channel growthContent and channel work supporting audience growth across the project's social and music platforms.Virtual tour & marketing programmeA YouTube channel and virtual-tour program launched during the 2020 shutdown, keeping properties viewable and the sales pipeline moving when in-person showings stopped.Amazon & eBay marketplace expansionOpened and ran Amazon and eBay storefronts as additional sales channels, supported by the consolidated inventory and fulfilment work underneath.Kashmir marketplace & wholesaleAmazon and eBay channels plus wholesale ordering, run on the shared warehouse and inventory systems built for the wider group.Email & social marketingAudience communication supporting the book, the advocacy message, and the community around it.Client reporting automationA more repeatable route from SEO and campaign data to client-ready reports, cutting manual assembly and making performance conversations easier to run.Petland SEO & paid searchSearch and paid-advertising work for a multi-location national retail brand, with performance reporting back to the client.